Case Study: Lemon

a online platform of reference specialized in spinal cord injuries endorsed by the best doctors.

img 01@2x

Main goal is becoming an interdisciplinary online space to help people suffering from spinal cord injury to improve their lives.

By using Lemon platform patients with recent or chronic spinal cord injuries, relatives of these and specialists in this area can interact in order to be assisted telematically, share experiences, obtain advice and learn about progress in this field.

This project is backed up by two of the most important entities in spinal cord injury within  Barcelona: Hospital Vall d'Hebrón and Fundación Step by Step.

Getting to know the main actors

First step was to identify main personas using the product and not only that but to fully understand their needs and motivations. It came up it was needed to be considered mainly 3 type of users: patients suffering spine cord injury, relatives from patients suffering spine cord injury and doctors / therapists.

A set of one to one interviews helped to clarify their worries, their feelings and the process they all go through when facing such a difficult injury. all those emotions were mapped out in this customer journey map.

customerJourneyMap@2x

Several conclusions came up after the entire set of interviews

FROM PATIENTS WITH A SPINE CORD INJURY:

– Once they accept their new situation, their main goal is become completely self-sufficient and for that being able of contacting other people suffering from spine cord is key.

– Despite their injury affecting part of their mobility, patients suffering from spinal cord injury do rely on technology to solve their daily doubts.

FROM DOCTORS AND THERAPISTS SIDE:

– Their main concern is to raise awareness about side effects a spine cord injury can cause in their health and how to prevent them in order to improve their lives.

iaFlow@2x
img_section05@2x

Uncovering product strategy

Product conceptualization and business model needed to be aligned. The initial income for the project proceed from private funding but the future intention is to reach out important European entities in order to get more investment. Knowing that, strategy project focused on delivering a solid minimum viable product containing key features in order to scale up in the medium term.

ic_feature01

Feature 1

An informative web space containing  qualitative content related to those side effects that a spine cord injury can cause.

img_feature01@2x
ic_feature02

Feature 2

A space where patients, relatives and doctor can meet and interact in a one to one basis.

img_features02@2x
ic_feature03

Feature 3

A place to share experiences, advices, knowledge and many more.

macbook_section08@2x

SCOPE OF WORK

Research
User interviews
Information Arquitecture
Competitive analysis
Customer Journey Map
Branding
User Flow Mapping
Wireframing
Prototyping
Visual Design
Responsive Design
I collaborated in this project with North Studio in all product conceptualization and Apiumhub in development.
I collaborated in this project with North Studio in all product conceptualization and Apiumhub in development.

Next project

© 2017  Laura Vilar Ruiz