AN INDEPENDENT DIGITAL PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER

I help start-ups and corporate firms to ideate, advise,  and design digital B2B/B2C custom solutions for their businesses

I help start-ups and corporate firms to ideate, define strategy and design digital custom experiences to increase their businesses

Explore selected projects

More than 15 years of experience working with startups and corporate firms to transform their business vision and core values into well defined and intuitive digital solutions. 

Process of conceptualization and design

1. Discovery phase

Understanding current context, pain points and business needs.

Stakeholder interviews

Meet the team

Analytics review

User interviews

User testing

Competitor analysis

Customer journey map

Product/feature vision

Strategy definition

2. Creation phase

Ideate, design and test to assure proposed solutions work.

Get feedback and assure solutions proposed work.

Data model definition

Design system creation

Conceptualization 

User experience

User interface

Prototyping (low-fi or high-fi depending of the purpose at the moment) 

Interactions, animations and transitions

3. Delivery phase

Prepare documentation needed for development.

Prepare documentation needed for development.

High end protypes

Exports to third party tools

Documentation of all possible edge cases could happen

Videos

Design means business and there is no other way around it if you want to be successful. 

Some customers
I've collaborated with...

From corporate firms to start-up companies I've enjoyed integrating with their teams and work together in every step of the way. From product strategy and conceptualization to pixel perfect delivery.

From corporate firms to start-up companies I've enjoyed integrating with their teams and work together in every step of the way. From product strategy and conceptualization to pixel perfect delivery.

SOME OF MY CASE STUDIES
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A medical online network to help people with spine cord injuries.

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A social platform to increase job employment.

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A tool to collect  feedback from users.

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An online tool to preview 3D renders in the browser for architects and interior designers.

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© Laura Vilar 2017. 
All rights reserved.
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