AN INDEPENDENT DIGITAL PRODUCT DESIGNER
SENIOR PRODUCT DESIGNER
I help start-ups and corporate firms to ideate, advise, and design digital B2B/B2C custom solutions for their businesses
I help start-ups and corporate firms to ideate, define strategy and design digital custom experiences to increase their businesses
Explore selected projects
Caja de Ingenieros
– Improving usability to increase value proposition, engagement and reduce support
B2B Modular Mobile Payment Solution
– In app module to enhace the overall experience of fans/members indoors and outdoors
More than 15 years of experience working with startups and corporate firms to transform their business vision and core values into well defined and intuitive digital solutions.
Process of conceptualization and design
1. Discovery phase
Understanding current context, pain points and business needs.
Stakeholder interviews
Meet the team
Analytics review
User interviews
User testing
Competitor analysis
Customer journey map
Product/feature vision
Strategy definition
2. Creation phase
Ideate, design and test to assure proposed solutions work.
Get feedback and assure solutions proposed work.
Data model definition
Design system creation
Conceptualization
User experience
User interface
Prototyping (low-fi or high-fi depending of the purpose at the moment)
Interactions, animations and transitions
3. Delivery phase
Prepare documentation needed for development.
Prepare documentation needed for development.
High end protypes
Exports to third party tools
Documentation of all possible edge cases could happen
Videos
– Design means business and there is no other way around it if you want to be successful.
Some customers
I've collaborated with...
From corporate firms to start-up companies I've enjoyed integrating with their teams and work together in every step of the way. From product strategy and conceptualization to pixel perfect delivery.
From corporate firms to start-up companies I've enjoyed integrating with their teams and work together in every step of the way. From product strategy and conceptualization to pixel perfect delivery.
