ABOUT ME

Because business is also about relationships, here a little bit about me...

I discovered my passion for digital design when taking one of the first online Masters programms I found in 2001. At that time, I was using Photoshop for design and Dreamweaver for frontend. I coded my first online store in .asp programming language and by then I understood coding (except HTML and CSS) wasn’t really my thing. This is the reason why I focused 100% in design since then, I haven’t stopped learning.

I used to combine other jobs with design studies. At that point, I decided to go to the University of Valencia, and this is how I became Industrial Designer. I've spent 3 years in Valencia (Spain) and 1 year in Düsseldorf (Germany). And I speak a little german too ;).

Few jumps around the world later I ended up meeting Jakob Nielsen (Award to the best design multiplatform application in 2012). And by chance I co-founded a startup company called Apiumtech, based in 3 countries (Spain, Andorra and Vietnam) offering services about agile development, offshoring, software architecture and user experience design. A long story happened in between. Currently Apiumtech is now Apiumhub and I am no longer a co-founder anymore.

– Just like in design, I like to keep things simple also for life.

Following my passion I've decided to continue providing user experience design services as a freelance focusing only in designing and collaborating directly with the people involving the projects. Everything else is not essential.