Brands want to connect to their consumers digitally to stay relevant and profitable

Currently the majority of team apps or event apps aren't incorporating any stadium or indoor technologies to easily turn these apps into commercial vehicles facilitating financial transactions to create new revenue streams.

Main objective of this project was to create a solution to provide specific services to make fans life easier indoors and outdoors from big enclosures.

White label sample prototype.

– Any brand offering leisure and entertainment services could integrate this service to improve facilities to their customers and establish new forms of monetization.

The solution, a payments transactional standalone module connected with native app and third party providers.

After a competitive analysis made together with stakeholders interviews to better understand their business needs, a solution came up shaped like an in app transactional module able to integrate in any existing app and almost fully customizable.

Fans would be able to purchase in advance a complete leisure experience and forget about anything else than enjoying.

Some B2C service samples:

Same solution for many purposes

As a first version approach we focused in delivering new experiences in merchandising, ticketing,  food and beverage purchases. However the solution proposed could scale to cater other experiences such parking services, seat guidances, stadium tours, live streaming videos, real time social posts during an event, and so on.

At the same time, in app module design needed to be partially customizable and super easy to use.

It was crucial that in app module design was almost completely  customizable and adapted to indoor/outdoor context of use.

SCOPE OF WORK

Strategy
Research
User Experience
Interface Design

User Flow Mapping
Wireframing
Prototyping